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Why Choose to Franchise? The Small Business Administration defines a franchise as "a legal and commercial relationship between the owner of a trademark, service mark, trade name, or advertising symbol and an individual or group wishing to use that identification in a business." When franchising a business, the most widely used model is called a "business format" franchise. Starting a franchise under this model involves the "franchisor" granting a “franchisee” the right to market goods and/or services in a specified territory using the franchisor’s trade name and system of operation in exchange for payment of a franchise fee and usually, ongoing royalties. To assist the Franchisee in starting a franchise, franchisors provide various support, which may include site selection assistance, initial training, approved sources of supply, and advertising and marketing programs. Many established national and international companies have chosen to franchise their business due to the fact that franchising provides the opportunity for maximum market penetration with minimum financial risk to the franchisor. At the same time, a franchise system permits the franchisor to maintain maximum control over the individual franchise locations thereby protecting the reputation and system of the franchisor. Franchisees benefit by investing in a proven system of operation that eliminates many of the pitfalls associated with starting a business. The Power of Franchises!
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